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Bridging Business and Technology: Keeping Things as Simple as Possible, written by Mike Ragunas (StaplesDirect.com, CTO), provides an insider's knowledge on topics such as developing, implementing and capitalizing on the best technologies in the world. Also examined are developing proprietary technology, keeping technology skills sharp, interacting with vendors, explaining technology to the rest of your organization/co-workers and using technology to increase the bottom line. This chapter features "real world intelligence" knowledge excerpts on technology issues and is a great quick read summarizing the future of technology and the major topics currently affecting technology professionals. The chapter also features proven strategies practiced by this executive that can be altered or adapted upon for your own business. An insider's look at the role of a CTO in the 21st century makes for exciting and highly interesting reading for developers, programmers, techies, CTOs, CEOs, entrepreneurs, and anyone interested in the future of technology and how to take advantage of it on a personal or professional level. This chapter originally appeared in the book Inside the Minds: Leading CTOs, also published by Aspatore.
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